You don’t need the most money to win, but you do need enough money. If you’re in it to win it, it isn’t going to happen without enough. Okay…so what is enough money? That depends on how many voters need to be reached, which depends on expected turnout (see how to figure expected turnout). […]

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Name ID is by far the most important factor in determining a candidate’s viability for a particular race. Not only the candidate’s own Name ID but also the Name ID of the opponent(s). The only real way to know is to poll ‘likely voters’. But if you can remove your ego and biases and be […]

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