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Beating Endorsements and TV Commercials: The race for DA

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The District Attorney’s race should have been the most exciting race this election season. But to be honest, it’s been quite dull. There should have been some big names, or like 7-8 candidates. It was surprising that candidates with bigger Name ID and pocketbooks didn’t enter the race. There’s a few conspiracy theories out there […]

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Should You Run For Office?

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Unless you are simply preventing someone that you strongly dislike from running unopposed, there is only one reason why you should run for office, and that’s to win. And you’re only going to win if you’re the best candidate. So, what do I mean by best candidate? Well, for starters, you’re the best candidate because […]

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How to Outspend Your Opponent and Still Lose

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One reason I wanted to do the race for Judge for the 346th District (Paty Baca vs Ruben Nunez) was because it was an open seat race in a primary between two unknowns, with zero media coverage, and no issues to argue about. So this really comes down to who spent their campaign resources most […]

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Sun Circle Strategies: the New FORMA?

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This was a practice piece I wrote over a year ago when I was first thinking of starting a blog. Tomorrow’s piece that I am currently working on reminded me of this. Thought it would be a good prelude, so here it is Originally written Jan 1, 2019 As we begin 2019, I have to […]

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When the Delegation is Against You, Blockwalk

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A lot has already been said about the race in HD76, so let’s get right to the numbers.  Contributions and Expenditures (up to 8 day before Report): Elisa Tamayo raised $91K and spent $60K. Claudia Ordaz-Perez raised $136K and spent $133K. That alone tells a lot of the story. Ordaz more than doubled Tamayo’s expenditures […]

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How to Defeat a 12 Year Incumbent

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Jessica Vazquez did exactly this on March 3, 2020 when she defeated Judge Jesus R Herrera. Let’s see how. Background: Jesus R Herrera was first elected to County Criminal Court Number 4 in the 2008 Democratic Primary (no Republican candidates entered this race).Herrera first gained political experience as a candidate in 2004 when he lost […]

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The Importance of Money

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  You don’t need the most money to win, but you do need enough money. If you’re in it to win it, it isn’t going to happen without enough. Okay…so what is enough money? That depends on how many voters need to be reached, which depends on expected turnout (see how to figure expected turnout). […]

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The Importance of Name ID

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Name ID is by far the most important factor in determining a candidate’s viability for a particular race. Not only the candidate’s own Name ID but also the Name ID of the opponent(s). The only real way to know is to poll ‘likely voters’. But if you can remove your ego and biases and be […]

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  • Election Day Predictions
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